What to Start

Trends and start-up opportunities to inspire your next act

MEET FRAGRANCE FOUNDER SARAH MCCARTNEY

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Founder Insight

NO

REGRETS

Annie Deadman shares how the fear of regret can be a powerful motivator

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RESALE REDUX

Trend

From luxury to street wear, second hand is in demand

Trend

PET

LUXE

Our four legged friends are being treated with high end accessories and hospitality

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Trend

INCLUSIVE

BEAUTY

Rewards for beauty brands creating products as diverse as we are

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Trend

HANGOVER

FREE

Consumers are looking for low strength drinks and fun ways to consume it

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Founder Insight

NETWORK FEARLESSLY

Fiona Freund on the power of networking to create new business opportunities  

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Trend

GREAT ESCAPE

An opportunity for travel services that meet our yearning for solitude and nature 

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Trend

CBD

CURIOUS?

Start ups are embracing CBD from soothing beauty lines to mood balancing drinks 

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DEEP SLEEP

Trend

High quality sleep is in demand and so are companies that help us achieve it 

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Trend

CONNECTED

FITNESS

Demand is growing for smart ways to work out

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Trend

MONEY MATTERS

Startups helping to improve financial wellbeing are making gains

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Trend

SECOND LIFE

Creating value from waste is a worthwhile pursuit for founders and the environment

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Trend

VEGAN

STYLE

The modern luxury consumer is demanding ethical style

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Trend

TABOO BUSTING

Opportunity for brands that support intimate health and sexual well being

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Trend

WORK FROM HOME

Start-ups are needed to help support WFH productivity and wellbeing

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Trend

BUSINESS IN A BOX

Subscription boxes are a neat solution for start ups & consumers

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Trend

EMOTIONAL INTELLIGENCE

Opportunity for startups that help us boost our EQ

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Trend

LOCAL HEROES

Interest in brands that help neighbourhoods thrive

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Trend

COMMUNITY COMMERCE

Opportunity for startups bringing people together for mutual value

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Trend

SELF 

PUBLISHING

Do It Yourself publishing has

come of age

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Trend

SLOW FASHION

Conscious consumers are looking for brands with sustainable style credentials

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