Image courtesy of Lady Suite
New direct to consumer brands are finding fertile ground shining a light onto categories previously shrouded in taboo.
This is being fuelled by wider cultural shifts including the body acceptance movement and social campaigns to liberate ideas of shame around intimate or sexual health.
Using contemporary branding, playful copy and a willingness to open conversation where there has been awkward silence or confusion these new start ups are showing the traditional FMCG and pharmaceutical companies how it should be done.
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