Image courtesy of Frank Body
Former cafe owner, Steve Rowley, spotted an opportunity to start Frank Body when his customers were asking to take away his waste coffee grounds so they could use them for at-home exfoliant treatments. The seed for Frank Body was sown and it is now one of Australia's fastest-growing beauty brands selling coffee body scrubs and face masks direct to their highly engaged community.
Franks is not alone in seeing an opportunity to make a business out of another industry's waste and in a climate where consumers are favouring brands with solid eco-credentials and sustainable practices starting a new venture in this space could be a smart move.
In a recent Nielson study, the market research company stated that over 60% of global respondents are extremely or very concerned about food waste and they are looking for brand partners to help them in their quest to do help them do their part to counter it.
New startups have been imaginative in taking food waste whether from overproduction or unwanted produce and upcycling to a new consumer offer. Read on to find out more...