Image courtesy of Stop Shop
Consumers are becoming increasingly concerned about the impact of their choices on both the planet and the people involved in the supply chain. They are looking for brands to help them understand how their products are made and for new start-ups, a policy of transparency will help build trust and loyalty.
Whether listing the factories that the business uses or providing the eco-credentials of the product or breaking down each price point, being open about the people and the processes in your business will demonstrate your commitment to being a sustainable and ethical company.
We've profiled the following brands who have put transparency at the heart of their business.