Pampered pets is a trend that shows no sign of slowing down. According to market research firm Mintel, the pet care market is going to reach €2.4bn in the UK alone with significant spend on discretionary items such as grooming, treats, hospitality and care services.

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Our connection to our pets is a highly emotional one and we are loyal to brands and businesses that let us indulge our pet passion whether buying into bespoke meal services, design style accessories, travel retreats or apps that let us track the health of our furry friends.

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We've tracked down some interesting startups in this space and areas where there could still be an opportunity...

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