Are you sober curious?
Those who want to enjoy a grown-up drink without alcohol haven't been well-served to date. However, as consumers interest in physical and mental wellbeing continues to rise it is creating a demand for no or low alcohol options that people can enjoy socially and at home. ISWR, an industry data and intelligence agency that releases a yearly trend report found that over 65% of consumers aged 25 to 34 are trying to cut down in the UK and in the U.S. 52% of all adults who drink alcohol are either trying to or have tried to reduce their alcohol intake. The report concludes that the no/low alcohol market is poorly served with brands in this sector only representing 1.3% of the UK's total alcohol beverage market and just 0.5% in the U.S.
Start-up brands that have been taking advantage of this opportunity are not only bringing innovative low / no alcohol beverages to market but also providing people with social events and experiences to enjoy booze-free. Read on to find out more and where there could be further opportunities to serve the sober market...