Q&A
FIONA
FREUND
Founder of #Motherworks, a social-purpose startup with a mission to improve the experience and representation of working mothers
05
ABOUT FIONA
Fiona has had a successful career as a fashion and portrait photographer working with media titles such as Vogue and The Guardian. Her new venture #Motherworks is a social purpose photographic exhibition and event company. Its mission is to celebrate working mothers, raise awareness of the challenges they face and the need to find better solutions.
Learn more about #Motherworks and view the amazing portraits here
Q&A
BUSINESS SPOTLIGHT
01
social mission
Fiona has a clear and easily understood social purpose that drives her business. She has created a visually striking exhibition that can be hosted or sponsored by corporate companies and social organisations who want to demonstrate their support of working mothers
A lot more shouting needs to be done.
02
network effects
Through networking and tools such as Linkedin, Fiona has managed to reach high profile women to feature in her exhibition, which in turn has boosted the coverage of #Motherworks. She is a big advocate of the power of networks to bring new opportunities.
Get yourself out there as tough as it may feel.
03
SELF PROMOTION
Fiona still gets nervous about attending or hosting events.
She advises setting yourself a time limit to talk to just one or two people, and if you stay longer, that's great, if not, then you've still hit your goal.
A wonderful feeling of what you're capable of doing.
04
know your strengths
Starting your own business is not without difficulty or challenge, but Fiona believes that it gives us a strong sense of our potential and capability. Realising and applying our strengths is a common theme across many of the featured founders on Knowso.
Go for it! and just keep going
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SELF CONFIDENCE
Fiona believes an advantage of age is caring less what other people think, which gives us the ability to get on and do our thing without the need for approval from others.
Go Fiona!