Sarah McCartney, founder of perfume brand 4160 Tuesdays, shares how well she knows her customer including what motivates them, how they like to be perceived and how your core customer can be important in recruiting others into the brand.

Watch our full founder Q&A video with Sarah here for further insight into what makes a great brand name, the importance of knowing your strengths and to see her in full 'swing'...

KNOW YOUR CUSTOMER

How to 

KNOW YOUR CUSTOMER

MORE IN HOW TO START

TAKE A CHANCE

How To

Miranda West, founder of Do Books on the spontaneous email that started it all

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BRAND

MERCH

Try This

Let your customers do your marketing for you with branded accessories

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Try This

KEEPSAKE

PACKAGING

Packaging that delights your customers and makes them want to share

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