Image courtesy of Channey Unsplash
Pampered pets is a trend that shows no sign of slowing down. According to market research firm Mintel, the pet care market is going to reach €2.4bn in the UK alone with with significant spend on discretionary items such as grooming, treats, hospitality and care services.
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Our connection to our pets is a highly emotional one and we are loyal to brands and businesses that let us indulge our pet passion whether buying into bespoke meals services, design style accessories, travel retreats or apps that let us track the health of our furry friends.