Q&A
NICOLA
CLIFFE
In her previous life Sarah was Head Writer for Lush Cosmetics, a leading retailer in the UK of natural body and bath products. It was at Lush that she began her discovery of all things olfactory and the seeds for perfumery 4160 Tuesdays were sown.
05
Q&A
ABOUT ME
4160 Tuesdays was quickly discovered by the perfume community who were delighted by Sarah’s highly original hand made scents and refreshing down to earth approach in an industry known for its exclusivity.
With names such as ‘Dark Night in Havana’ and ‘A Tart’s Knicker Drawer’, 4160 Tuesdays immediately captures your attention with its evocative and playful fragrances.
Q&A
KEY TAKES AWAYS
01
clear
purpose
Sarah has a clear passion for making perfume more accessible and inclusive, demonstrated in her engaging social media activity as well her educational workshops that allow her fans to create their own.
I believe in
inclusitivy not
exclusitivy
02
own
path
Her determination to build an independent perfumery that follows its own path, creating innovative and original scents that delight her fans has been recognised with awards and accolades across the fragrance community.
That´s how many
Tuesdays we have in a 80-years-old-lifespan. So let´s use them to write, think, make and do lively things.
03
story
teller
Copy skills developed in her previous career make her perfume names irresistible and the stories behind each fragrance highly engaging and emotive. In a competitive market this is an invaluable asset that sets her apart from the mainstream brands.
The 4160
Tuesdays customers
is quietly
adventurous.
04
community
Sarah has built her community gradually and they now bring huge value whether co-creating new scents, helping to raise finance via crowd funding or spreading the love for 4160 Tuesdays on their social channels.
05
new audience
Sarah’s unique approach and willingness to collaborate has earned her the attention of global brands such as Tinder, Google and drinks brand Peroni. These partnerships introduce her brand to new audiences who can go on discover the rest of her range.