Growing 20% year on year and estimated to be worth $12-$15bn, the subscription box market is driven primarily by young adults attracted by the convenience, curation or personalisation they offer.
Although an established trend, recent shelter-in-place and lockdown orders have forced millions of people indoors, creating new demand for monthly replenishment of goods and services that bring comfort, sustenance and entertainment. The makeup of the subscription audience is also evolving with older audiences interested in committing to a regular paid product or experience.
Read on to find out more about this space and discover where we think there could be new subscription opportunities; including helping us adjust to pandemic life, creatively connecting shielded loved ones or working with corporate businesses keen to support the wellbeing of their newly remote teams.
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