Q&A
ANDREA
DINNICK
Andrea is the CEO and founder of DESAVERY, a line of premium quality plant-based skin serums that are designed to boost both your skin and your mood.
02
ABOUT ANDREA
Before starting DESAVERY, Andrea had a long media career working as a producer for Walt Disney as well as an on-air journalist for the BBC, CNBC and NPR. A deep interest in the power of plant ingredients to positively affect our mood state led to the founding of her successful skincare venture.
Explore the glow and mood-boosting DESAVERY range here
Q&A
BUSINESS SPOTLIGHT
01
bio
hacking
An interest in biochemistry and the effect of certain ingredients to lift or soothe our mood led Andrea to create a unique skincare proposition that differentiates DESAVERY from other brands.
Not only good for your skin; it's great for your mood too
02
sustainable
practice
Andrea foresaw the growing demand from customers who want to know what ingredients are in their skincare and the desire to purchase from brands who have sustainable practices in place across the supply chain.
Skincare is going where food is. You want to know where the ingredients come from...
03
direct to
customer
Andrea felt strongly that she didn't want to wholesale her skincare range to retailers. Instead, she decided to go direct to her customers via her website and through pop up events where she could build 1-1 relationships with her customers
My gut instinct was right.
04
head game
Being a solo founder can bring challenges, especially on days when you're not feeling great. Andrea uses meditation, yoga and cold water swimming (!) to help feel fit and balanced
It's customers that are funding my business now.
05
all about growth
Now that the operational side of DESAVERY is in place and the company is profitable, Andrea is ready to focus on growth and building awareness of her brand with a broader audience in the UK and internationally.
It's Your Time.
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