Welcome to Knowso.
Knowso exists to inspire and help women to start a business and create new opportunities for themselves at every age, whether beginning something on the side or as a full-time endeavour.
We are all living longer, which provides the opportunity for multiple next acts and adventures but also the need to be able to support ourselves over this longer life span. This is why we've made it our goal to provide inspirational content and expertise to help women navigate their next act in the best way possible and on their terms.
Indeed, women 45+ are one of the fastest-growing entrepreneurial groups, starting businesses across a wide range of categories and industries. They are motivated by the desire to create a sustainable financial future for themselves, to make a positive impact on their communities and to benefit from the flexibility that working for yourself can offer.
Our commitment is to bring you the latest trends, expert advice, inspiring founder interviews and a supportive community to make sure you have the best start. We'll share insights to spark ideas for your new venture and how to develop a mindset that helps you move past self-doubt and focus on creating something that could bring you both financial reward and personal fulfilment.
Starting a new business can be risky and a challenging commitment of time, energy and resources. But the odds are in your favour as entrepreneurs starting businesses later in life have a higher chance of success. Rather than age being a disadvantage; our skills, resilience, capabilities built up over a lifetime are a significant competitive advantage.
So if you feel a strong draw to starting something for yourself, if you'd like to explore ways of generating additional income, if you want to have a go at a new creative endeavour or start something just for your own sense of purpose and enjoyment, you're in the right place.
Thank you for being here at the start of our journey. We're excited to see what's next for all of us.